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THE DROP
New hat collection the 1st of every month
New categories (tees and bandanas) launching mid month.
You've probably gone back for a hat and found it gone. Here's the insider scoop so that never happens again.
The 1st
New hats. Sometimes four, sometimes twelve.
The 15th
New categories. Tees, sweatshirts, bandanas.
What's coming in 2026
SEPTEMBER 15
Graphic tees
First thing we've made that doesn't go on your head. Small first run.
OCTOBER 1
Holiday Collection
Holiday hats in October. Early, we know. Gift shopping starts way before anybody admits it.
OCTOBER 15
Bandana scarves
$18. Hair, neck, bag handle, dog. Stocking stuffer sized.
NOVEMBER 15
Tees and sweatshirts
More tees, plus sweatshirts.
DECEMBER 1
Resort Collection
For the January trip. And the February one.
Common questions
How often does Friday Feelin' release new hats?
Monthly, on the 1st. New categories land on the 15th.
Do sold out hats come back?
Sometimes. Core styles like Aloha and the mom hats restock. Seasonal and limited runs usually don't. If you love it, don't sit on it - exclusive drops come and go.
How do I hear about a drop first?
Follow us on Instagram. That's where drops go up first.
Are drops limited?
Yes! Some products will turn into core, many will come and go.
What time do drops go live?
6 a.m. PST
Can I preorder?
Not at this time.
See what's live right now in New Arrivals, or start with all the hats.
We've got you covered. 👋